Modi's 'Brand' Worked Well for BJP
BJP’s Strong Strategy and Work on Ground
“In Madhya Pradesh, the party workers were working on ground from long time spreading awareness about the welfare schemes like Ladli Behna and other schemes of the federal government whereas in Rajasthan and Chhattisgarh they were able to take up the issues like corruption and failure of the government effectively,” Iyer said.
Insulting Modi is Bad Strategy
“If you see this has been a trend now. During a poll rally in 2019 ahead of Parliamentary elections, Rahul Gandhi took a jibe against Modi by saying Chowkidar Chor Hai (watchman is thief) and the party had to suffer a defeat,” Shukla said.
“It has happened in 2007 ahead of Gujarat state assembly polls when Sonia Gandhi called him ‘maut ka saudagar’ (merchant of death), then in 2014 parliamentary polls, Rahul Gandhi had described the PM as ‘Khoon Ka Dalaal’ (trader of blood) while Mani Shankar Aiyar called him as ‘ghatiya insaan’ who sold tea. Then in 2017 Karnataka state assembly polls, Aiyar again called Modi as ‘neech’ (despicable). On all the occasions, the Congress had to suffer a defeat,” Shukla recalled.