Meet 14-Year-Old Girl From Mumbai's Slums Who Became Face of Luxury Beauty Brand

© Photo : Maleesha KharwaMaleesha Kharwa
Maleesha Kharwa - Sputnik India, 1920, 22.05.2023
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Right out of a quintessential rags-to-riches story, Maleesha Kharwa, who came from Mumbai city’s Dharavi slum area in the Maharashtra state, was discovered by Hollywood actor Robert Hoffman in 2020 while shooting a music video in India.
Fourteen-year-old Maleesha Kharwa has skyrocketed to fame after becoming the face of the luxury beauty brand Forest Essentials’ Yuvati Selection.
Seeking to become a model, Kharwa entered the limelight after her enigmatic encounter with Hollywood actor Robert Hoffman, who helped transform her life by opening up new opportunities.

With hashtag #princessfromtheslum, Hoffman reached out to netizens by setting up her social media platform and a GoFundMe page to seek support for Kharwa.

© Photo : Maleesha KharwaMaleesha Kharwa
Maleesha Kharwa - Sputnik India, 1920, 22.05.2023
Maleesha Kharwa
Soon she soared to stardom on social media, garnering over 225,000 followers.
With luck by her side, Kharwa bagged several modelling gigs and was also featured in a short film titled "Live Your Fairytale".
Kharwa also found herself lucky to be chosen to be the face of Forest Essentials' campaign 'Yuvati Selection', which aims to empower young minds.

Transforming the Industry

Dreams did come true for Kharwa who couldn't believe her eyes when she saw her face displayed on showroom displays and on products.
Her heartfelt story in a recent viral video has touched the netizens who took to social media to cheer her for her amazing feat, and hailed the brand for such a great initiative.
One user wrote, "It's truly heartening to see individuals from diverse backgrounds being recognized and given opportunities in the fashion industry. Maleesha Kharwa's selection as a fashion model by Forest Essentials is a testament to the power of inclusivity and breaking stereotypes."

Another commented, "So happy to see this, and applause for the brand… in our country, dusky girls were never considered to promote beauty brands, now the time has changed... she's so beautiful" (sic).

© Photo : Maleesha KharwaMaleesha Kharwa
Maleesha Kharwa - Sputnik India, 1920, 22.05.2023
Maleesha Kharwa

"Even after being featured as a model, all she had to wear to the store was her school uniform. This speaks volumes about how the brand would have paid her. A decent amount would facilitate her further dreams of modelling, if paid then surely hatta off to the brand!" replied the third (sic).

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