https://sputniknews.in/20230613/food-delivery-app-served-notice-for-casteist-ad-on-world-environment-day-2462819.html
Food Delivery App Served Notice For 'Casteist' Ad on World Environment Day
Food Delivery App Served Notice For 'Casteist' Ad on World Environment Day
Sputnik India
The food delivery app was previously in hot water when priests of the famous temple Mahakaleshwar accused it of hurting Hindu sentiments in 2022. 13.06.2023, Sputnik India
2023-06-13T17:41+0530
2023-06-13T17:41+0530
2023-06-13T17:41+0530
offbeat
india
zomato
dalits
hindu
hindu deities
hindu devotees
hindu shrine
caste system
scheduled castes (scs)
https://cdn1.img.sputniknews.in/img/07e7/01/03/366222_0:468:1242:1167_1920x0_80_0_0_b695eee76b80686af86420ebca5f57c2.jpg
The National Commission for Scheduled Castes (NCSC) has served a notice to food delivery app Zomato over portraying a Dalit character in a negative way.One of the company's ads dedicated to the World Environment Day featured actor Aditya Lakhia, who played the character of "Kachra" in the 2001 movie ‘Lagaan’, alleging a link etween Lakhia’s character and Kachra (Hindi for "garbage").In the ad, Lakhia was depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled "kachra" had been used to make each item.Despite the video having been taken down, the NCSC said that it would investigate the matter and also issued a notice to Zomato founder Deepinder Goyal.In its notice, the Ccommission said: “In case the Commission does not receive reply from you within the stipulated time, the Commission may issue summons for your appearance in person”.This is not the first time that Zomato has landed in controversy. The priests objected to the advertisement claiming that it offended Hindu sentiments and demanded its withdrawal. The home minister in the state government Narottam Mishra had also issued directives to the police to look into the controversy.However, the company later apologized, clarifying that the “Mahakal” reference was for a restaurant and not the temple.
https://sputniknews.in/20230607/village-temple-in-tamil-nadu-sealed-amid-row-over-dalits-denied-entry-2374702.html
india
Sputnik India
feedback.hindi@sputniknews.com
+74956456601
MIA „Rosiya Segodnya“
2023
Rahul Trivedi
https://cdn1.img.sputniknews.in/img/07e6/0c/13/136500_0:0:628:627_100x100_80_0_0_72097ff894c7446b70d2efafcb719720.jpg
Rahul Trivedi
https://cdn1.img.sputniknews.in/img/07e6/0c/13/136500_0:0:628:627_100x100_80_0_0_72097ff894c7446b70d2efafcb719720.jpg
News
en_IN
Sputnik India
feedback.hindi@sputniknews.com
+74956456601
MIA „Rosiya Segodnya“
Sputnik India
feedback.hindi@sputniknews.com
+74956456601
MIA „Rosiya Segodnya“
Rahul Trivedi
https://cdn1.img.sputniknews.in/img/07e6/0c/13/136500_0:0:628:627_100x100_80_0_0_72097ff894c7446b70d2efafcb719720.jpg
india, zomato, dalits, hindu, hindu deities, hindu devotees, hindu shrine, caste system, scheduled castes (scs)
india, zomato, dalits, hindu, hindu deities, hindu devotees, hindu shrine, caste system, scheduled castes (scs)
Food Delivery App Served Notice For 'Casteist' Ad on World Environment Day
The food delivery app was previously in hot water when priests of the famous temple Mahakaleshwar accused it of hurting Hindu sentiments in 2022.
The National Commission for Scheduled Castes (NCSC) has served a notice to food delivery app Zomato over portraying a Dalit character in a negative way.
One of the company's ads dedicated to the
World Environment Day featured actor Aditya Lakhia, who played the character of "Kachra" in the 2001 movie ‘Lagaan’, alleging a link etween Lakhia’s character and Kachra (Hindi for "garbage").
In the ad, Lakhia was depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled "kachra" had been used to make each item.
The company through this advertisement aimed to highlight the importance of wasting food and draw attention to the challenges faced by marginalized communities in society. However, it faced a lot of backlash on social media following which the company took down the video saying it had "unintentionally" hurt certain communities.
Despite the video having been taken down, the NCSC said that it would investigate the matter and also issued a notice to Zomato founder Deepinder Goyal.
In its notice, the Ccommission said: “In case the Commission does not receive reply from you within the stipulated time, the Commission may issue summons for your appearance in person”.
This is not the first time that Zomato has landed in controversy.
In 2017, it used Hindi expletives as abbreviations for mac n’ cheese and butter chicken in one of its outdoor advertisement campaigns. In 2022, it faced backlash from priests of famous Mahakaleshwar temple after it showed that Bollywood actor Hrithik Roshan had ordered food from “Mahakal” when he was craving food.
The priests objected to the advertisement claiming that it offended Hindu sentiments and demanded its withdrawal. The home minister in the state government Narottam Mishra had also issued directives to the police to look into the controversy.
However, the company later apologized, clarifying that the “Mahakal” reference was for a restaurant and not the temple.
