https://sputniknews.in/20240119/study-finds-googles-search-results-failing-to-deliver-quality-content-6266312.html
Study Finds Google's Search Results Failing to Deliver Quality Content
Study Finds Google's Search Results Failing to Deliver Quality Content
Sputnik India
Unhappy with your recent Google search results? Have you come across too much advertising and marketing material on Google? A recent study shows that original... 19.01.2024, Sputnik India
2024-01-19T19:58+0530
2024-01-19T19:58+0530
2024-01-19T19:58+0530
offbeat
science & tech
google
amazon
black market
business
internet of things (iot)
viral
artificial intelligence (ai)
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Google is failing to deliver quality results to its users, a study has found.A year-long study by the University of Leipzig, Bauhaus University Weimar and the Centre for Scalable Data Analytics and Artificial Intelligence says that the analysis of search results from Google, Bing and DuckDuckGo is getting worse.The study looked specifically at product review searches - an area of growing concern - and the results confirm what frequent searchers have long suspected: product searches are now being flooded with inferior content from sites that prioritise gaming search algorithms.The study suggested that search engine optimisation (SEO) tactics and other algorithms are boosting the visibility of poor quality content, leading to a constant battle between search engines and SEO engineers.The study also found that websites are overusing affiliate marketing and link clicking to monetise their content and drive traffic.“When users click on one of these links and make a purchase on a site like Amazon, the referring site receives a small commission. This business model has led to an explosion of quick-hit product review and roundup articles aimed at driving affiliate traffic rather than providing useful information,” the study suggests.Critics also highlighted the increasing presence of advertising in search results and Google's tendency to prioritise information from its own services.This research adds to the growing body of evidence and anecdotal evidence that the quality of Google's search results has deteriorated in recent years. These findings underscore the potential impact on the current state of the internet economy, given its heavy reliance on this major search engine.
https://sputniknews.in/20231222/propaganda-and-censorship-how-america-dominates-information-war-5930615.html
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Sputnik India
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Deexa Khanduri
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science & tech, google, amazon, black market, business, internet of things (iot), viral, artificial intelligence (ai)
science & tech, google, amazon, black market, business, internet of things (iot), viral, artificial intelligence (ai)
Study Finds Google's Search Results Failing to Deliver Quality Content
Deexa Khanduri
Sputnik correspondent
Unhappy with your recent Google search results? Have you come across too much advertising and marketing material on Google? A recent study shows that original, high-quality content is often not prioritised in Google searches!
Google is failing to deliver quality results to its users, a study has found.
A year-long study by the University of Leipzig, Bauhaus University Weimar and the Centre for Scalable Data Analytics and Artificial Intelligence says that the analysis of search results from Google, Bing and DuckDuckGo is getting worse.
The study looked specifically at product review searches - an area of growing concern - and the results confirm what frequent searchers have long suspected: product searches are now being flooded with inferior content from sites that prioritise gaming search algorithms.
The study suggested that search engine optimisation (SEO) tactics and other algorithms are boosting the visibility of poor quality content, leading to a constant battle between search engines and SEO engineers.
The study also found that websites are overusing affiliate marketing and link clicking to monetise their content and drive traffic.
“When users click on one of these links and make a purchase on a site like Amazon, the referring site receives a small commission. This business model has led to an
explosion of quick-hit product review and roundup articles aimed at driving affiliate traffic rather than providing useful information,” the study suggests.
Critics also highlighted the increasing presence of advertising in search results and Google's tendency to prioritise information from its own services.
This research adds to the growing body of evidence and anecdotal evidence that the quality of
Google's search results has deteriorated in recent years. These findings underscore the potential impact on the current state of the internet economy, given its heavy reliance on this major search engine.
