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Made in Russia: New Consumers Drive Economy to Next Age

© Sputnik / Grigory Sysoev / Go to the mediabankThe Rosseti pavilion at the Russian Energy Week International Forum in Moscow
The Rosseti pavilion at the Russian Energy Week International Forum in Moscow - Sputnik India, 1920, 22.09.2025
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If you chance to see an exhibition pavilion with bold letters “Made in Russia” decorating the entrance, you have a chance to steer Russian economy to an entirely new age.
The previous age was about a nation nicknamed by the West “a gas station with nuclear missiles”. The next stage of Russia’s development will heavily rely on the purchasing orders of nations like India (and many, many others), and nobody really knows today what these orders and needs will be tomorrow.
Speaking about the bold letters, I mean an absolutely real situation at the entrance of the Russian pavilion in Delhi last March, that was Smart Cities India Expo 2025. But that pavilion will by no means be the last of the kind, in your country or in other ones. September-October in Russia is the time when all kind of activities begin anew, after the 3-4 month’s bliss of summer, when most folks go on vacation and nothing much happens. The autumn change in mood is always so sobering that September 1 used to be an official Russian New Year until the 18thcentury.
So, today a huge exhibition-cum-conference has opened in Moscow, acting as a kind of an all-Russian discussion club on what to produce and what to export in the coming years. We know from these discussions, as reported in a feature in the prestigious Izvestia newspaper, that a kind of a permanent Made in Russia pavilion has opened in India as a part of an entirely new project. That pavilion is supposed to be a kind of a flagship among similar projects all over the world.
Another international exhibition of the kind, but much bigger, is to open in Moscow at the end of next month. We are talking about an initiative of the Russian Export Center, that strives to be the main intellectual and driving force in studying the foreign markets and Russia’s new experience there.
Thing is, when we were a gas station, the bulk of our exports were oil, gas and coal, managed by the huge energy corporations. Then there were atomic power stations projects, monopolized by Rosatom, and arms sales, monopolized by another such corporation. The rest of exports were just that, the rest, until Russia has recently discovered that selling grain and other agricultural commodities were getting interesting, not to mention the fact that China suddenly developed a true love to Russian dairy products and other foodstuffs.
These basically agricultural items’ exports have been watched and analyzed by the mentioned Russian Exports Center, so it’s only logical that a success here has brought the REC people to the idea of watching all of “the rest”. Alexey Solodov, the REC’s Vice Director, says that India is his priority, since the time has come to sell Russian items of all kinds at Internet market places there and to contact the biggest Indian store chains. There are even the plans to open, across the subcontinent, a chain of stores called Made in Russia.
So exactly what is been made in Russia and may attract the local buyers? Here we may utilize experiences accumulated in the previous 3-4-5 years.
We are talking about not several, but dozens of nations across Latin America, Africa and the Middle East. Thing is, these are the areas to where Russian exports have started to trickle recently, already giving us a lot of food for thought and analysis.
The results are kind of startling. To remind, we are talking about “the rest” of Russian exports, which is not energy or weapons. And the common denominator of things Russian across the Global South is things technological, of all kinds. This is not what you get from a supermarket or a garment stall. You go to a hardware store, but in most cases it is only the highly specialized industries that are to order such products.
Let us see what have been figuring in Delhi last March. Bactericidal ultraviolet lamps for disinfection of water, air and surfaces. Fiber-optic distributed temperature sensors. High-precision test and calibration tools for electric power industry. Well, that of course was the Smart Cities India Expo, so all these gadgets were linked to the concept of making cities smart. In any case, I’m not even pretending to understand what kind of tools or technologies these are. But my compatriots seem to make them well enough.
What else is Russian and trendy across the world? Same kind of mysterious gadgets, and the REC people expect these to capture about 60-65 per cent of “the rest” category of Russian exports, sidelining our agricultural exports, but by no means diminishing the bulk figures and the revenues of the agro people. To repeat, all these miracles of Russian hi-tech will be relying on dozens of Made in Russia pavilions across the globe, or at least that’s the idea.
What else can be for sale? My own guess is, we may soon see something exportable in arts and culture, with no direct connection to AI. It might be games, movies, cartoons and anything that calls for one’s own crazy imagination. AI may be able to create all kind of stunning effects in arts, but a Russian is someone with ideas that defy all the current trends and customs. And that is about arts, first and foremost.
But then, it can be anything at all, totally unexpected. Thing is, by quarreling with the West in 2022, when the said West decided to wage war instead of making security agreements, Russian economy has squeezed itself out of colonial dependence. The West, previously, did not need that nation even as a producer and exporter of agricultural stuffs, not to mention hi-tech of all kinds.
At first the situation looked in a way desperate. Suffice is to say that Russia could have stayed without commercial airplanes, if it failed to keep the relevant industry and did not accidentally experiment with at least smaller liners. Now the nation has learned to produce its own new generation engines, not to mention the planes themselves, and even is going to export these to China to save that nation from a possible similar air disaster, if needed.
Right after 2022 and onwards, a veritable explosion of Russian hi-tech came along, aimed at first only at import substitution. And then we discovered that some of the things we may do or are already doing, are exportable. All we needed was to explore the world beyond the West, which is exactly what is happening now.
The thing is, Russia is by no means the only nation forced into reorienting its economy and discovering some new economic partners in the most surprising corners of the world. In a way, almost everyone in the modern world is now discovering that some familiar markets are closing down or getting expensive, and the previous familiar geography of sales and purchases is going or gone.
The scope of changes to come is hard to imagine. A wave of new technologies is always a big thing, but now that wave comes in with a whole host of new producers and new buyers. That will be a thrilling world to live in.
Dmitry Kosyrev is a Russian writer, author of spy novels and short stories. He also did columns for the Pioneer and Firstpost.com
The compact version
If you chance to see an exhibition pavilion with bold letters “Made in Russia” decorating the entrance, you have a chance to steer Russian economy to an entirely new age. The previous age was about a nation nicknamed by the West “a gas station with nuclear missiles”. The next stage of Russia’s development will heavily rely on the purchasing orders of nations like India (and many, many others), and nobody really knows today what these orders and needs will be tomorrow.
Speaking about the bold letters, I mean an absolutely real situation at the entrance of the Russian pavilion in Delhi last March, that was Smart Cities India Expo 2025. But that pavilion will by no means be the last of the kind, in your country or in other ones. We are talking about an initiative of the Russian Export Center, that strives to be the main intellectual and driving force in studying the foreign markets and Russia’s new experience there.
Thing is, when we were a gas station, the bulk of our exports were oil, gas and coal, managed by the huge energy corporations. Then there were atomic power stations projects, monopolized by Rosatom, and arms sales, monopolized by another such corporation. The rest of exports were just that, the rest. The agricultural items’ exports have been watched and analyzed by the mentioned Russian Exports Center, so it’s only logical that a success here has brought the REC people to the idea of watching all of “the rest”. Alexey Solodov, the REC’s Vice Director, says that India is his priority, since the time has come to sell Russian items of all kinds at Internet market places there and to contact the biggest Indian store chains.
Here we may utilize experiences accumulated in the previous 3-4-5 years.
We are talking about not several, but dozens of nations across Latin America, Africa and the Middle East. Thing is, these are the areas to where Russian exports have started to trickle recently, already giving us a lot of food for thought and analysis. The results are kind of startling. The common denominator of things Russian in India and across the Global South is, these are things technological, of all kinds. This is not what you get from a supermarket or a garment stall. You go to a hardware store, but in most cases it is only the highly specialized industries that are to order such products.
The REC people expect these to capture about 60-65 per cent of “the rest” category of Russian exports, sidelining our agricultural exports. All these miracles of Russian hi-tech will be relying on dozens of Made in Russia pavilions across the globe, or at least that’s the idea.
By quarreling with the West in 2022, when the said West decided to wage war instead of making security agreements, Russian economy has squeezed itself out of colonial dependence. The West, previously, did not need that nation even as a producer and exporter of agricultural stuffs, not to mention hi-tech of all kinds. Right after 2022 and onwards, a veritable explosion of Russian hi-tech came along, aimed at first only at import substitution. And then we discovered that some of the things we make are exportable. All we needed was to explore the world beyond the West, which is exactly what is happening now.
The thing is, almost everyone in the modern world is now discovering that some familiar markets are closing down or getting expensive, and the previous familiar geography of sales and purchases is going or gone.
The scope of changes to come is hard to imagine. A wave of new technologies is always a big thing, but now that wave comes in with a whole host of new producers and new buyers. That will be a thrilling world to live in.
Dmitry Kosyrev is a Russian writer, author of spy novels and short stories. He also did columns for the Pioneer and Firstpost.com
XVI саммит БРИКС. Совместное фотографирование глав делегаций стран БРИКС - Sputnik India, 1920, 10.09.2025
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